Content marketing helps you to plan and prepare for consistent traffics to your website and get new clients. If you publish at least one blog post, that brings in a stable amount of organic traffic. An inscribed link to an e-book or free stuff will keep creating leads for you as time goes on. Posting good content prompts the viewers to linger on your site, become engrossed with your brand name, and trust it, which will help to higher conversion rates
Strategy
A sound strategy is the foundation of a successful marketing plan. We specialize in creating an informed strategy on the basis of market research and audience targeting. Our experts carry out an in-depth analysis to understand your business goals, the market scenario, and the target audience to formulate a strategy that improves organic search visibility and brand awareness. The plan includes an SEO strategy, the relevant channels, resource requirement, and an editorial calendar.
Ideation and Creation
Once a strategy is chalked out, the next step involves the creation of high-quality, meaningful, and relevant content to match. We have a team of Professional Content Writers who deliver unique and keyword- rich content based on the Google guidelines. We are capable of providing full diversity, including blog posts, articles, and landing pages. Additionally, our experts come up with innovative ideas of presenting unconventional formats such as videos, data visualization, info graphics, and more.
Management and Scheduling
The entire process is complicated as it requires seamless coordination between the writers, editors, and marketers. We specialize in content management too as we streamline the entire process, right through ideation to distribution. Our digital marketing specialists have expertise in managing schedules so that optimized content is available at the right time.
Distribution
Creating valuable words is important but distributing it through the right channels is crucial for adding value to it. At MT Goat, we not only offer reliable website content writing services but also make sure that it reaches the target audience via effective distribution channels. We specialize in digital PR, sponsored blog posting, native advertising, and social media amplification. Our marketers blend all these channels to maximize the content reach.
Performance Tracking
Performance tracking is an integral part of content marketing as it indicates the efficacy of the plan as well as reviews its ROI. We employ specialized measurement tools and real-time reporting to analyze metrics such as blog visits, site visits, user engagement, keywords progress, lead generation, customer engagement, etc. Our experts also evaluate the success of the strategy and make requisite improvements to make it better.