Email marketing is the process of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email Marketing Strategy
The team at MT Goat Interactive begins with a marketing discovery process to fully understand what your greater business strategy is and how that circles back to email marketing as a tactic.
Our content marketing experts seek to understand the core message of your brand, your value proposition, key differentiators, and other key variables that are unique to you.
Keep the size and health of your marketing database by consistently working to grow it. It is normal to see the size of your marketing database decrease in size over time. That’s why the digital marketing experts at Agency Partner will work to create a strategy that builds a quality marketing list for you.
This normally consists of developing “lead magnets” that offer incentives for opting into your marketing database. Famous examples of lead magnets include gated content such as “how-to” guide books, checklists, eBooks, quizzes and much more.
In sales, you’ll hear sales coaches inform new hires that you have to “ask for the sale.” Similarly with your website, you have to ask your site visitors to take specific actions on your site.
The best way to do this is to place buttons and calls-to-action on your website. Not only does this improve user experience on your site but it also makes it easier to navigate.
With our level marketing expertise, we can work with you to grow your email list using lead magnets. You would need to use tools like Search Engine Marketing and Social Media Marketing services to achieve this.
Agency Partner Interactive will help you boost the visibility of your lead magnets to help you generate more subscribers.
Email Marketing Software
We are agnostic to specific e-mail marketing platforms. This means that we can work with your existing platform or recommend a new one for you.
Not only can we help you select and implement email marketing software that helps you boost your leads and sales, we can also work with you to integrate that into other key systems that help your business operate.
The email marketing specialists at Agency Partner work with you to design and develop newsletters that reflect the expertise of your business. These should position you as a thought leader and resonate with your marketing audience.
The emails that we come up with are produced according to best practices to ensure deliverability and to facilitate an above average open rate.
Email List Maintenance
We believe in performing routine maintenance to proactively ensure that your marketing database is healthy. Our team ensures that people who are unengaged and not responsive are removed from our nurture marketing campaigns.
By ensuring that we are emailing an engaged audience, we are able to collapse sales cycles by proactively answering questions and educating your customer throughout the buying cycle.
Email Marketing Reporting
We never like to go at marketing without making educated decisions. Our data driven e-mail marketing strategies change over time based on real-time analytics.
We work to maintain a high level of transparency and will send marketing analytics reports every month to show you how your campaign is performing among others, the metrics we typically focus on include the number of new subscribers, list open-rates, click-through rates, and conversions.